Music news

Watch: Rihanna – What Now (official video)

Watch: Rihanna – What Now (official video)

Rihanna‘s long-awaited music video for her new single ‘What Now‘ has finally premiered. The video was filmed in Thailand back in September, but was delayed until now.

In the behind the scenes video, Rihanna says:

“It’s gonna be kinda eery, very creepy, because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

Rihanna performs a exorcism-style dance, which goes surprisingly well with the dubstep-influenced ballad.

‘What Now’ is the 5th single off Unapologetic, following ‘Diamonds‘, ‘Stay‘, ‘Pour It Up‘ and ‘Right Now’.



Sign up for our newsletter

A bi-weekly round-up of what has happened in the world of pop.

Music news

More in Music news

will-young-love-revolution

Listen: Will Young returns with new single ‘Love Revolution’

Silvan27 March, 2015
Rihanna-Better-Better-Have-My-Money-popsirens

Listen: Rihanna premieres brand new single ‘Bitch Better Have My Money’

Silvan26 March, 2015
10708792_10153186205078288_1195934628781338914_o

Will Young to return with sixth studio album ‘85% Proof’ + single premiere

Silvan26 March, 2015
Rihanna-Better-Better-Have-My-Money-popsirens

Rihanna previews new single ‘Bitch Better Have My Money’ on Dubsmash

Geraint25 March, 2015
AdamLambert3-popsirens

Rankin shoots Adam Lambert for the cover of Hunger magazine

Geraint25 March, 2015
Screen Shot 2015-03-25 at 17.35.19

News: Zayn Malik quits One Direction

Geraint25 March, 2015
Brandon-Flowers-Cant-Deny-My-Love

Brandon Flowers premieres new single ‘Can’t Deny My Love’ + The Desired Effect album

Silvan24 March, 2015
charli-xcx-famous

Charli XCX premieres ‘Famous’ video as part of the 2015 YTMAs

Silvan23 March, 2015
Florence and the Machine_St Jude

Watch: Florence + The Machine premiere ‘St Jude’ video

Geraint23 March, 2015

Copyright © 2015 Pop Sirens.