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Watch: Rihanna – What Now (official video)

Watch: Rihanna – What Now (official video)

Rihanna‘s long-awaited music video for her new single ‘What Now‘ has finally premiered. The video was filmed in Thailand back in September, but was delayed until now.

In the behind the scenes video, Rihanna says:

“It’s gonna be kinda eery, very creepy, because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.”

Rihanna performs a exorcism-style dance, which goes surprisingly well with the dubstep-influenced ballad.

‘What Now’ is the 5th single off Unapologetic, following ‘Diamonds‘, ‘Stay‘, ‘Pour It Up‘ and ‘Right Now’.

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