God knows why Madonna didn’t get into the business of fitness DVDs before (she’s certainly not one to miss an opportunity), but it’s finally happening. Hard Candy Fitness, the luxury fitness chain co-founded by Madonna, is launching a DVD series called ‘Addicted To Sweat‘.
The dance-based workout, which was
apparently designed by the 54 year-old star and her personal trainer Nicole Winhoffer, is designed to promote agility, flexibility, and strength. However, from what we can see in the video, there’s not a lot of Madonna to be seen.
The four-disc set, due out on September 5th, includes the same moves that Madonna introduced on her MDNA tour, including the ‘Drop Down,’ ‘Hop Forward’ and ‘Ride the Horse.’