Earlier today Lady Gaga tweeted about announcing her new album title in September. She's already started to hype her next album; didn't she learn from Born This Way that over-hyping an album is a very dangerous thing to do? Back in March 2010 she wrote about BTW: "It [will be] the anthem for our generation...[with] the greatest music I've ever written. I promise you, that this album is the greatest of my career." And a day earlier: I'm seriously hoping that her new album will be a lot better than BTW, but I get the impression people in general are really tired of her (check out the negative comments on our FB wall about the same Tweet). In my opinion, she should not have gone on that BTW Ball and impose a media black out instead, so people could be looking forward to her return.